The
Experience
Design
Group
About
Your Ideal Experience
Founder and Managing Director
Our brand is our most precious asset -
but we know it's not just what we say it is.
It's how well the expectations we set with you live up to your actual perceptions formed while being our customer -
while using our products and being serviced by our teams.
Your experience with us is our brand.
But experiences that inspire don't happen by accident.
No, exceptional customer experiences happen by design.
That’s why we dare to imagine your ideal experiences.
And why we’re bold enough to commit to the consequences.
To break out of our silos - marketing, sales, product, services, operations -
and put you at the center of all of our thinking.
And then let that thinking influence what we build, impact how we’re organized, and change the way we behave -
between ourselves and with you.
All in the service of your ideal experiences -
and in support of our brand.
Mike Brady
Mike began his career at the start of the Internet as we know it - in 1995. He has spent the last 25 years focused on product development and professional services.
When the Internet first popped it was a race to uncover the places where true value could be added to peoples lives. At that time, Mike conceptualized and led the design and development of four different first-generation internet products in categories that all have significant footprints today - an expert network, shared bookmarking, distributed search, and brand tracking.
Mike also has significant professional services experience. He worked as a senior consultant for two of the largest software development firms in the world - Lotus and IBM. And he has leveraged that experience to help some of the top digital agencies in the world improve the quality and consistency of their services.
This is the third company Mike has founded. The first one was Prairie Land Consulting, a product development and professional services company, and Phoekus, a strategy-focused digital agency.